You’ve heard it over and over again, “first impressions are everything.” I’m quite sure at times you have convinced yourself that first impression are not really THAT important. Hmmm. I think you should think again. Somehow we miss the bar on personal branding and we brush it under the rug as if it’s no longer relevant. Personal branding is not only relevant but it’s a must. If you master your personal brand you are increasing your success rate in every area of your life. Your brand is your unique values that precedes you. Personal branding is becoming increasingly more popular because most people trust and purchase from people and not corporations. The small business owner is becoming very popular and most people are gravitating towards small businesses for a personable experience. So, with that being said this is your time to show your artistic abilities by digging deep within and branding your unique individuality.
Your personal brand will allow you to establish a reputation identity that will build trust and interaction on a personal level. If you want to establish yourself as a natural leader and open doors of success you must be willing to create a strong personal brand. In one way or another we all have the same degree which is to be successful. We have some, if not all of the same resources, however it’s how you use your resources that will determine your success. Due to we all have this same degree you must constantly ask yourself what makes you different? How can you stand out or stand front and center of individuals that essentially offers the same products that you offer? This is where your personal brand will put you at the top of the ranks if planned strategically and with the main focus being to show your unique personality and what you’re truly passionate about.
There are many way to go about establishing your personal brand which we will go into in detail in a separate blog (so stay tuned for that). As a new business owner and entrepreneur we must always remember that our personal brands can and will collide with our business brands. It’s crucial that we align our personal brands and business brands by creating a signature style. This can be done very simply by implementing what the two (you and your biz) have in common. You never want a potential client or investor to get confused by one or the other and this is why it needs to be aligned. Not having a strong personal brand that is aligned with your business brand could be a loss in a business deal and/or potential client. So, I ask you, how will you stand out as the expert in your arena?